If I may use my own example, I have showed TB Butterlicious and how it had six blooms open at once. You do not want that, because that means the flower will be spent in a week.
I believe the purpose of trying to go for outward branches is to not crowd and also help have the blooms bloom sequentially.
Day 1, 1 blooms
Day 2, 3 and 5 bloom
3-5 so on and so forth.
If they all bloom at once, that's not preferred.
Here's Butterlicious.
I had three stalks open, all had three branches, several spurs and at least 10 blooms a piece. Except for what I presume this 6 bud anomalous, the stalks bloomed sequentially with no more than three open at a time. The final bloom just spent on it and it bloomed for nearly three weeks.
Long bloom + lots of well spaced branches and buds is what you'd want.